Display advertising (banner advertising) is a form of advertising that conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the ads’ effect.
If your organization intends to activate Display Advertising, it is important to understand some key metrics that you will encounter throughout your engagement process such as Reach, Click through rates, Bounce rates, and Conversion rates and of course return on Investment in order to have a better picture of the performance of your Online Display Marketing activities
We are able to assist in planning & setting up the environment to track and measure your online display marketing activities and relating it back to actual business results.
Getting basic insights from your online media agency is useful, but when combined with the information from your brand’s online marketing activities, they offer a clearer picture of how well your business is doing.
Some benefits of direct form of marketing are
- Low cost
- Saves communication and turnaround time
- Quick way to get fresh traffic as well as repeat visitors
- Create brand recognition
- Boosts personalized email marketing
- It encourages targeting of traffic